THE BASICS

 
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You are an indispensable part of EVERY presentation

 
 
 

The story

Most people are under the misconception that a “presentation” is a series of slides created using PowerPoint, Keynote, or a similar software package.

While slides may be useful in conveying certain information, an effective presentation consists of a narrative (a story) told by the presenter for the purpose of persuading the listener to take a desired action.

It takes much more than words on slides to achieve a desired result.

 
 
 
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Part Art and Part Science

The scientific community has provided valuable insights into the physiology of how humans receive and process information. These insights can be used advantageously by the presenter to increase the likelihood of a successful outcome.

 
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CONNECTING WITH YOUR AUDIENCE

The art of communications has evolved over centuries. Structure, organization and flow are key elements used to make it easy to follow and understand your presentation. 

 
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CREDIBILITY AND TRUST

You may have the greatest company and a stellar product, but if the audience does not believe and trust you, you will not get them to take action. As the presenter, you need to connect and interact with the audience. Like it or not, you are an indispensable part of your presentation.